4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- SUV Country Is Still Somewhere West of Laramie
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
Monthly Archives: September 2014
Surprise: Boomers have the highest rate of entrepreneurial activity A popular theory in some advertising circles is that, except for age-specific and high ticket categories, mainstream brands waste money by targeting Americans aged 50 and over. Allegedly our adaptability shrivels after this milestone. Or millstone. … Continue reading
A 15th Nation allegory: soaring Boomer tablet use triggers adman meltdown One sunny summer afternoon, the chairman of the 15th Nation™ saved a visiting big city adman from being arrested in Boulder, Colorado. He was on the losing end of a dustup that made Peter Griffin’s … Continue reading
Boomer price value relationships: a lifetime of adaptability It’s been said before: to know where you are going, you must know where you came from. Back in the day, young Boomers figured we came from the world of Fred Flintstone and George Jetson’s world was where … Continue reading
Boomer doom and gloom Most Americans have faced tough times since economic malaise took over in 2008. And many say Boomers were hit especially hard because we have less time to recover financially, and face health issues that will rob us of … Continue reading