4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- SUV Country Is Still Somewhere West of Laramie
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
Monthly Archives: December 2014
Boomer role models: our fictional friends and mentors Sociologists generally cite leaders of social, political and technological change as the heroes of the Boomer generation. But, while we admire them as inspirational figures, they remain remote on their pedestals, separate from our emotional lives. However, thanks to … Continue reading
Boomers and their doting parents The parents of the Boomer generation grew up in tough times. The economy crashed in 1929 and was followed by The Great Depression that lasted through the 1930s, with World War II on its heels. So when the U.S. … Continue reading
When color television symbolized modernity Except for TV Land, Nickelodeon or Netflix reruns, most Millennials have never seen popular TV shows in black and white, but in many Boomer childhoods color was a novelty. In fact, in 1964 – the far off, gluten-enriched, tweet-free year in which … Continue reading
Long, long ago in a galaxy far, far away Boomer-world in 1977 was a distant time and place. FM radio, cassette tape players and pocket calculators were all still cool. In big cities we could choose from five or six or maybe even seven TV channels if we … Continue reading
Boomers, a Godzilla-size market – big, powerful and a tad grumpy In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled the day. One of our favorites is the 1954 Toho Film Company … Continue reading