Newsletter Signup Form
-
4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a team of senior future-focused professionals who train brands to re-generate in the 50+ space.
Resources
-
Recent Posts
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
- Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
- Gone In 2017: Two Who Turned Boomer World On With Their Smiles
- Boomers And The Age-Agnostic Advertising Trap
- Can EVs Redefine, Reinvent And Re-generate VW In The U.S.?
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
- Ad-taxation Without Representation: Revolting Boomers Should Declare Independence
- Part 2/2: How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World
Archives
- August 2018
- May 2018
- March 2018
- February 2018
- January 2018
- December 2017
- October 2017
- August 2017
- July 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
Monthly Archives: March 2015
How Boomers and Gen X Invented The SUV — And Can’t Let Go
SUVs are back in style: thank – or blame – the Boomers and Gen X SUVs and crossover CUVs – those SUV-lite cuties built on car platforms – staged a resurgence in 2014, to the surprise of some auto industry analysts. Bloomberg offers a … Continue reading
Posted in Uncategorized
300,000 Gen Xers Went Missing In The Boomer Triangle Last Month
Boomers love triangles and pyramids Let’s face it, Americans over 50 love triangles and pyramids – after all, we were imprinted with them early on; the number three is embedded in our psyche. In 1960s, ’70s and ’80s our developing young minds were inundated … Continue reading
Posted in Uncategorized
Legal Marijuana Use Connects Millennials and Boomers
Colorado’s legal marijuana sales data released Last month, the Colorado Department of Revenue Enforcement Division issued its annual Marijuana Update for 2014, setting off a nationwide buzz now that the results of the first year of legalized sales are in. … Continue reading
Posted in Uncategorized
Leonard Nimoy, Millennials, Boomers and the Vulcan Mind Meld
Mr. Spock’s Vulcan Mind Meld links Millennials, Gen X and Boomers Since Leonard Nimoy passed away on February 27, 2015, millions of fans great and small, from President Obama to everyday folk around the world, have paid tribute. It’s quite an achievement … Continue reading
Posted in Uncategorized
