4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- SUV Country Is Still Somewhere West of Laramie
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
Monthly Archives: May 2015
Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. And at Home Depot we track down the most … Continue reading
Streaming video: 30 million Boomers can’t be wrong Recent data from the Consumer Electronics Association (CEA) tells us two-thirds (68%) of 13-34 year olds subscribe to a video streaming service, primarily Netflix, Amazon Prime or Hulu. Sure, many are probably watching courtesy of subscriptions owned … Continue reading
Gen X alumnae of The Logan’s Run School of Marketing are invited to enroll in the remedial Willie Sutton PhD Program Starting in 2015, four million Gen Xers will turn 50 every year. At the stroke of midnight, gratefully clutching their benefits-laden AARP invitation packets, they shuffle off into … Continue reading
These teas are made with love, man The exotic aroma of spearmint, hibiscus and chamomile filled the warehouse. At the wheel of a whirling forklift, the dude with a ZZ Top beard and pony tail hair tucked under his hard hat smiled at the awestruck young city slicker on … Continue reading