4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
Monthly Archives: June 2015
The best way to predict the future is to invent it Finding the source of quotable quotes can be a challenge. Younger generations probably imagine Boomers in cobwebbed attics, squinting through Ben Franklin bifocals as they search dusty old tomes and back issues of … Continue reading
The creativity paradox Each year at this time Mad Men eyes turn to Cannes, France, where ad agencies vie for the coveted Lion awards for creativity. Checking ADWEEK’s list of likely winners there are some pretty awesome contenders. We especially like the smart … Continue reading
Are Millennials growing old already? Schadenfreude alert: even genial, well-adjusted Boomers are allowed to gloat once in a while – sure, we’ll feel guilty in the morning, but right now it feels good. You see, as Millennials hit the big three-oh, some marketers see them as old! … Continue reading
Ch-ch-ch-ch-changes, turn and face the strange changes Boomers are experts at handling ch-ch-ch-changes. We’ve had so much practice. Like in 1972, when our moms and dads rolled their eyes at our shiny new Toyota Corollas, Datsun 510s and Honda 600s. U.S. brands … Continue reading