4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
Monthly Archives: July 2015
Coming soon: disruptive Granny hackathons Commentators and talking heads are belatedly realizing what real-world businesses have known for years: the Boomer-Plus Generation is America’s most valuable workforce – the Atlas upon whose shoulders the nation’s economy rests. In fact, futurists are urging companies … Continue reading
It all started with a mouse Disneyland, Anaheim, is going all out for its Diamond Celebration, with special events and spectaculars to commemorate its opening sixty years ago on July 17, 1955. And, as Walt Disney pointed out, it all started with a mouse. In … Continue reading
Celebrating Disneyland’s opening, July 17, 1955 Disneyland turned 60 on July 17th, 2015. On this date back in 1955 the opening, recorded by ABC Television, was so successful that a million visitors arrived in the next seven weeks (Disneyland Public Affairs). Since then over 650 million guests have smiled their way … Continue reading
Madison Avenue’s corporate lobotomy Companies are finally beginning to face up to a painful reality. Those much derided Boomers – you know, the people who invented the Internet but, supposedly, can’t figure out how to retrieve their smartphone messages – are retiring and taking their knowledge and … Continue reading
240 years later, Great Britain takes in more US Dollars from tourism than from tea taxes By the Fourth of July, 1776, Anglo-American relations had been going downhill for years – the dumping of over three hundred chests of East India Company tea into … Continue reading