4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- SUV Country Is Still Somewhere West of Laramie
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
Monthly Archives: August 2015
Nielsen shows creative thinking achieves incredible results Innovation in the consumer packaged goods (CPG) arena is notoriously difficult. Writing in MediaPost, Karl Greenberg quotes daunting data from a recent survey by digital media firm Catalina (Launching CPG Product Harder Than Launching A Rocket). New … Continue reading
The Jetsons vs. The Flintstones There’s a lot of fuzzy thinking about the meaning and value of early adopters. But one thing many mainstream marketers accept with 20-20 clarity is that consumers over fifty don’t qualify. Unless, of course, it involves incontinence products; apparently we’re … Continue reading
Alphabets in the news, including some Boomers grew up with So, Alphabet is Google’s new parent company. For those keeping score, CNN Money does a good job of decoding the decision and its implications. Alphabet’s URL is abc.xyz – whoa, isn’t that supposed to … Continue reading
Boomer-speak, the thriving underground dialect of adaptability Egyptomania is an enduring phenomenon that wells up in the American psyche every few decades; we’re overdue for another dose. If the New York Times fashionistas are right about an imminent 1970s revival of bold, chunky jewelry set with colorful gemstones, that … Continue reading