Monthly Archives: November 2015

Advertising To Boomers: Big Ideas, Chainsaws And Scalpels

Big Ideas start with a chainsaw The thing about a Big Idea is that it starts out rough. We channel our brawny inner lumberjacks and lumberjills, chainsaw up and set to hacking and hewing. It’s hard work, and for sure we’ll have the callouses and the splinters to … Continue reading

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Little Boxes: Experts Perplexed That Millennials Are Growing Up To Be Boomers

Little boxes Pete Seeger – folk singer and social activist – was big on radio as leading edge Boomers were growing up. We’re talking old school late night FM, not Beach Boys or Top Forty; Seeger was deep, man, like real deep. Born … Continue reading

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Memo To Smartphone Marketers: Don’t Put Boomers On Hold

One ringy dingy, two ringy dingy Rowan and Martin’s Laugh-In was a Boomer TV favorite in the late 1960s/early 1970s. It debuted on NBC Television as the top-rated series of the 1968/69 season with an average rating of 31.8 (TV Facts, Cobbett … Continue reading

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