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4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
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Recent Posts
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
- Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
- Gone In 2017: Two Who Turned Boomer World On With Their Smiles
- Boomers And The Age-Agnostic Advertising Trap
- Can EVs Redefine, Reinvent And Re-generate VW In The U.S.?
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
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Monthly Archives: December 2015
Farewell In 2015: Three Boomer Icons Who Mainstreamed LA
Los Angeles: From no “there” to “too many there“ Until the 1970s Los Angeles’ population influx had mainly come from middle America. Establishment easterners snarked that the place was an intellectual desert. Should the occasional elite Bostonian, New Yorker or Philadelphian venture out there … Continue reading
Posted in Uncategorized
Boomer Spending Power: Pew, Chicken Little, Pollyanna and Wile E. Coyote
Chicken Little and Pollyanna analyze the latest Pew income data There’s an old story about the corporate CEO who insisted all analysts present their findings to management with one arm tied firmly behind their backs. The boss was tired of wishy-washy reports that concluded “on the one … Continue reading
Posted in Uncategorized
How Boomers Revolutionized The Luxury Car Market
Boomers and the demise of domestic luxury cars The 2015 LA Auto Show – the first of the U.S. 2016 model year events – closed on the Sunday after Thanksgiving. Who knows, maybe somewhere in the glittering array there were vehicles as … Continue reading
Posted in Uncategorized
