4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
- SUV Country Is Still Somewhere West of Laramie
- How US Brands Bungle a Huge 3X Brexit Economy
- Three Boomer Icons We Lost in 2019
- OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
- Why Americans 50-Plus are the Engine of EV Success
- 50 Years of Woodshtick
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
Monthly Archives: February 2016
Boomers must have loved minivans … well, comme ci, comme ςa There’s a popular misconception that Boomers and older Gen Xers must have loved minivans. Just look at the numbers: over 20 million were sold between 1985 and 2005. When Plymouth Voyager and … Continue reading
February 18th: architect Paul Revere Williams’ birthday Each year, on February 18th – his birthday – Los Angeles commemorates the career of one of America’s greatest architects, Paul Revere Williams (1894-1988). If you want to understand the against-all-odds confidence the Boomers inherited from those who paved the … Continue reading
Let’s start in Latvia. Doesn’t everyone? It’s always smart to know a little about a place before you visit. Take Latvia, for instance. The Central Intelligence Agency (CIA) has acquired – don’t ask how – an awesome amount of data on this small … Continue reading
Super Bowl Sunday: Madison Avenue on parade With its mega audiences, the Super Bowl is the showcase for brands and ad agencies to strut their creative stuff. Each year, countless media stories and columns are devoted to picking winners and losers among Madison … Continue reading