Newsletter Signup Form
-
4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
Resources
-
Recent Posts
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
- Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
- Gone In 2017: Two Who Turned Boomer World On With Their Smiles
- Boomers And The Age-Agnostic Advertising Trap
- Can EVs Redefine, Reinvent And Re-generate VW In The U.S.?
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
Archives
- January 2019
- December 2018
- August 2018
- May 2018
- March 2018
- February 2018
- January 2018
- December 2017
- October 2017
- August 2017
- July 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
Monthly Archives: May 2016
Boomer Megatrend Embraced By Millennials: Sports Shoes As Everyday-Wear
Running for fun is booming: especially in Boulder, Colorado In 1970 around 100,000 run-for-funners – or was it runners-for-fun? – participated in a U.S. road or cross-country race. Pretty much all of us were Boomer jocks. Thanks to their Peter Pan DNA Boomers rejected … Continue reading
Posted in Uncategorized
Volkswagen’s Untapped Reserves Of Boomer Goodwill
Volkswagen recovering from diesel downer U.S. auto sales figures are in for the first four months of 2016, and they are encouraging for Volkswagen. Not great but, under the circumstances, encouraging. In fact, the results are better than many predicted when the diesel/EPA cheating … Continue reading
Posted in Uncategorized
Risky Shades Of Gray: Millennials Are Aging — And Madison Avenue Is Noticing
Escaping grayscale: colorful Boomer lives Boomers knew exactly what Paul Simon meant when he sang “Kodachrome, they give us those nice bright colors … everything looks worse in black and white.” Kodachrome hit #2 on Billboard’s Hot 100 in June, 1973, … Continue reading
Posted in Uncategorized