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4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a team of senior future-focused professionals who train brands to re-generate in the 50+ space.
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Recent Posts
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
- Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
- Gone In 2017: Two Who Turned Boomer World On With Their Smiles
- Boomers And The Age-Agnostic Advertising Trap
- Can EVs Redefine, Reinvent And Re-generate VW In The U.S.?
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
- Ad-taxation Without Representation: Revolting Boomers Should Declare Independence
- Part 2/2: How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World
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Monthly Archives: May 2016
Boomer Megatrend Embraced By Millennials: Sports Shoes As Everyday-Wear
Running for fun is booming: especially in Boulder, Colorado In 1970 around 100,000 run-for-funners – or was it runners-for-fun? – participated in a U.S. road or cross-country race. Pretty much all of us were Boomer jocks. Thanks to their Peter Pan DNA Boomers rejected … Continue reading
Posted in Uncategorized
Volkswagen’s Untapped Reserves Of Boomer Goodwill
Volkswagen recovering from diesel downer U.S. auto sales figures are in for the first four months of 2016, and they are encouraging for Volkswagen. Not great but, under the circumstances, encouraging. In fact, the results are better than many predicted when the diesel/EPA cheating … Continue reading
Posted in Uncategorized
Risky Shades Of Gray: Millennials Are Aging — And Madison Avenue Is Noticing
Escaping grayscale: colorful Boomer lives Boomers knew exactly what Paul Simon meant when he sang “Kodachrome, they give us those nice bright colors … everything looks worse in black and white.” Kodachrome hit #2 on Billboard’s Hot 100 in June, 1973, … Continue reading
Posted in Uncategorized
