Monthly Archives: August 2016

Why Advertising To Boomers Just Got More Important

Shocking new study defines vast Boomer (ugh!) spending power  A shocking new study from the Video Advertising Bureau (VAB) shamelessly lauds those pariahs of the 18-49 love-fest community, Boomers. It’s the kind of data we might expect from AARP but not from a respected Madison Avenue insider. The free … Continue reading

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How The Boomers Took America Global

The Olympic Games on TV: live pictures from “over there” Thanks to brand new satellite technology, Americans first saw the Olympic Games on live television in 1964. Tokyo in real time. Arigatou gozaimasu. Previously, TV and movie newsreel audiences had to wait … Continue reading

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