Monthly Archives: October 2016

Marketing To Boomers: Life Before Woodstock

1945: A Brave New World Boomer-world did not actually begin with Woodstock. We already had quite a before, before that – a blend of experience and received history handed down by our parents. You see, they had a personal before too … light years away … Continue reading

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Brands Lose In The Boomer Zone Due To Outdated Data

Boomer “Generation” vs. “Cohort” – dude, does anyone really care?   Dissed as too old to adopt new behavior, as devastating to product image and as infuriatingly slow to switch brands, folks outside the 18-49 demographic score low on the cool rating scale … Continue reading

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