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4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a future-focused team coaching brands to re-imagine and re-generate in the 50+ space.
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Recent Posts
- Times Square Drops The Ball Once A Year: Madison Avenue Drops It Every Day
- Amazing News! Millennials ARE Driving. And Their Cars Are A Mess.
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
- Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
- Gone In 2017: Two Who Turned Boomer World On With Their Smiles
- Boomers And The Age-Agnostic Advertising Trap
- Can EVs Redefine, Reinvent And Re-generate VW In The U.S.?
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
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Monthly Archives: December 2017
Boomers And The Age-Agnostic Advertising Trap
Mid-Century Modern – Millennials mesmerized / Boomers bifurcated Everywhere you look, mid-century style is on trend – high end collectibles to modernist inspired designs to mass affordability from popular furniture and decor chain West Elm to Target, Kohl’s and Best Buy. It’s … Continue reading
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