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4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. Boomer / neXt is the socio-cultural authority on this vibrant blended generation.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a team of senior future-focused professionals who train brands to re-generate in the 50+ space.
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Recent Posts
- Gen X Marketers: Older Now, But Still Runnin’ Against The Wind
- How Detroit And Boomers Killed The American Sedan, As Seen Through The Overton Window
- Boomers Bounce Back As Millennial Members Shrink
- Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
- Gone In 2017: Two Who Turned Boomer World On With Their Smiles
- Boomers And The Age-Agnostic Advertising Trap
- Can EVs Redefine, Reinvent And Re-generate VW In The U.S.?
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
- Ad-taxation Without Representation: Revolting Boomers Should Declare Independence
- Part 2/2: How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World
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Monthly Archives: February 2018
Colorado’s Frozen Dead Guy Cure For Creative Snow Blindness
Advertisers in the winter of Boomer discontent Anyone in adland worth their paycheck knows Americans aged 50+ represent the world’s 3rd largest economy, hold 80% of US household assets, own two-thirds of the homes and account for 55-60% of the … Continue reading
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