Author Archives: Barry Robertson

Sorry Gen X, but you share the blame for why Millennials love SUVs U.S. Baby Boomers number 73 million in 2020. The largest and possibly most unpopular generation in the already unpopular 50+ demographic, i.e., old people, they are joined … Continue reading →

Brexit as a teachable moment for US brand strategists With a GDP of $2.86 trillion in 2018, the UK has the world’s 5th largest national economy. After January 31st, 2020 at 11:00 pm GMT – midnight in Brussels and Strasbourg … Continue reading →

Shepherding Boomers to adulthood Do you remember your first Happy birthday! You’re not old, you’re a classic card? The senders think you see the funny side, but you wince and wonder where the time went and why your high school … Continue reading →

Grownups hijack cute Generation Z meme  We’re all for young entrepreneurs. But the sad reality is that many – maybe most – see their Big Ideas co-opted by interlopers. So it is with OK Boomer, the Generation Z meme of … Continue reading →

Major motor shows spotlight EVs as the future. Again.  The reassuring news from the 2019 motor shows in Frankfurt and Tokyo – the first major auto expos on the 2019-2020 circuit – is that electric vehicles are still “the future.” … Continue reading →

Generational stereotyping: catnip, clickbait … a crock Finally, it’s over! The 50th anniversary of Woodstock Woodshtick has come and gone – the endgame of five long decades of punditry and pontification over a messy 1969 mudfest in upstate New York that, … Continue reading →

Dropping the ball, adland style A year from now, at the end of 2019, as the ball again begins its annual 60 second Times Square drop, some 95 million American Boomers and older Gen Xers – the Boomer-next Generation™ – will be living, … Continue reading →

Dirty driving / mobile mayhem New research from Vizionation – a Boomer / neXt sister company – looks deep behind the scenes of everyday Millennial and Gen X lives to reveal vehicle interiors that bear little resemblance to the pristine … Continue reading →

Adland blacklists 17 million Gen Xers – including clients. Oops! With summer almost gone and plastic pumpkins poised to promote America’s retail places, the marketing media will soon be prepping for January 2019 and its annual look back/look forward ritual. January, … Continue reading →

By the time you’ve read this there may be no American sedans left  Everywhere you look commentators are belatedly noticing the death of the traditional American 4 door sedan. It’s been a long goodbye. The American family sedan has been … Continue reading →

Boomers back on top as America’s largest generation For a few years at least, we thought we knew the birth years that define the Millennial Generation. In 2015, after a decade of confusion and conflicting opinions, the U.S. Census Bureau stepped … Continue reading →

Advertisers in the winter of Boomer discontent Anyone in adland worth their paycheck knows Americans aged 50+ represent the world’s 3rd largest economy, hold 80% of US household assets, own two-thirds of the homes and account for 55-60% of the … Continue reading →

So many Boomer icons passed in 2017 Boomers lost way too many icons in 2017 … so many candidates for the annual review of those who played key roles in the ever adaptable – and still adapting – lives of older … Continue reading →

Mid-Century Modern – Millennials mesmerized / Boomers bifurcated Everywhere you look, mid-century style is on trend – high end collectibles to modernist inspired designs to mass affordability from popular furniture and decor chain West Elm to Target, Kohl’s and Best Buy. It’s … Continue reading →

Redefining mobility: Volkswagen’s Roadmap E to the electric Microbus The 2017-2018 Auto Expo season kicked off at the Frankfurt Motor Show in September with energy-saving electric vehicles gleaming under a gazillion spotlights – powered, hopefully, by sustainable wind and solar, not … Continue reading →

Extraordinary Popular Delusions and the Madness of Crowds The Victorians had a more ornate, verbose way of saying things – even now it makes them seem sophisticated. But if Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the … Continue reading →

Taxation without representation, adland style As everyone knows, when Congress officially adopted the Declaration of Independence on July 4th, 1776, the American colonies were done with being bossed around by the Mother Country. And mom was none too happy either, … Continue reading →

Continued from Part 1: reprise … Although import nameplates captured 55% of the U.S. new vehicle market in 2016, the three best-selling vehicles – by far – were all full-size domestic brand pickups. In contrast, when Boomers were growing up, American passenger cars … Continue reading →

Anniversaries and milestones Outside the automotive community, one of the sneakiest trivia questions around is what is the best selling vehicle in America? It’s easy to see why most people guess wrong: the highways are full of cool, stylish offerings with suave foreign … Continue reading →

Half of Millennials say adulthood starts at age 30 A new study by CBS researcher David Poltrack finds the median age at which Millennials say adulthood begins is 30. Apparently, the other half see themselves fending off grown up status until as late as 40. … Continue reading →