Author Archives: Barry Robertson

Electric Cars For Headlines, Trucky Cars For Profits

When truck world and the Boomers were young Until the mid-sixties, truck-world was a manly, grimy place. We talkin’ work here, people. Sure, huntin’ an’ fishin’ an’ rock-houndin’ on the weekend, but mostly it was work – rugged, hard and plenty of it. Then … Continue reading

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Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

Star Wars turns forty in 2017 The fortieth birthday of the Star Wars franchise arrives this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early – no less … Continue reading

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Gone In 2016: Robert Vaughn – Role Model For Boomer Reinvention

Way too many Boomer icons passed away in 2016 Every month in 2016 brought news that another Boomer music, TV or movie icon had passed away; the sudden deaths of Carrie Fisher and mom Debbie Reynolds rounded out the list in late … Continue reading

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The Awesome Hidden Power Of Boomer Influencers

Influencers – the hot new buzzword in marketing circles Just when we had learned to suppress a gag reaction to a slew of cringe-worthy 21st century pop-marketing buzzwords, along came influencer to send us reaching – actually, retching – for the Pepto-Bismol. Check out ADWEEK if you’re … Continue reading

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Cannabis vs. Cigarettes: Boomers Would Rather Switch Than Fight

Smoking made big news in the 2016 elections The 2016 elections put smoking squarely in the news – you know, the other news. California voters approved a $2 tax hike on a pack of cigarettes, bumping the total to $2.87; … Continue reading

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Marketing To Boomers: Life Before Woodstock

1945: A Brave New World Boomer-world did not actually begin with Woodstock. We already had quite a before, before that – a blend of experience and received history handed down by our parents. You see, they had a personal before too … light years away … Continue reading

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Brands Lose In The Boomer Zone Due To Outdated Data

Boomer “Generation” vs. “Cohort” – dude, does anyone really care?   Dissed as too old to adopt new behavior, as devastating to product image and as infuriatingly slow to switch brands, folks outside the 18-49 demographic score low on the cool rating scale … Continue reading

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Boomer Wheels Month: The World’s 3rd Largest Auto Market

Bienvenue à Paris: it’s auto show time again Excitement is building in advance of the 2016/2017 auto show season kickoff – this year, in Paris (October 1-16). Rotating annually with the Frankfurt Auto Show, the Mondial de l’Automobile attracts auto makers worldwide to showcase an incredible … Continue reading

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Boomer Wheels Month: Somewhere West Of Laramie

September is Boomer Wheels Month Every fall, car enthusiasts around the world eagerly await the kickoff of the auto expo season. It begins in Europe, alternating annually between Frankfurt, Germany, and Paris, France; in 2016 it’s the turn of The City of Light … Continue reading

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Why Advertising To Boomers Just Got More Important

Shocking new study defines vast Boomer (ugh!) spending power  A shocking new study from the Video Advertising Bureau (VAB) shamelessly lauds those pariahs of the 18-49 love-fest community, Boomers. It’s the kind of data we might expect from AARP but not from a respected Madison Avenue insider. The free … Continue reading

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How The Boomers Took America Global

The Olympic Games on TV: live pictures from “over there” Thanks to brand new satellite technology, Americans first saw the Olympic Games on live television in 1964. Tokyo in real time. Arigatou gozaimasu. Previously, TV and movie newsreel audiences had to wait … Continue reading

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Boomers: The Longevity Economy – Still Stardust, Still Golden

Manhattanhenge: more than a solar phenomenon – a way of life Briefly replacing last week’s Pokémon Go headline deluge, Manhattanhenge grabbed center stage on July 11/12. Inspired by Britain’s Stonehenge Summer Solstice sunrise observance, the NYC version is both inverted – it occurs at … Continue reading

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Boomer Tourism, Cold War Era Automaker Thinking And The Cuba Connection

Cuba tourism is booming despite the 1960 embargo Dateline: October 19, 1960, Washington, D.C. At the height of the Cold War, President Kennedy imposes a U.S. travel and trade embargo on Cuba. In other news, Detroit’s boffo all-new models for 1961 are … Continue reading

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Gyrating Gasoline Prices? Boomers Have Been There, Done That

Fossil fuel pessimists panic: the good news is the bad news is wrong  We all know bad news boosts ratings, readership and clicks. Day after day we learn the sky is falling, the sky is falling. Makes a person wonder who puts the sky … Continue reading

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Boomer Megatrend Embraced By Millennials: Sports Shoes As Everyday-Wear

Running for fun is booming: especially in Boulder, Colorado In 1970 around 100,000 run-for-funners – or was it runners-for-fun? – participated in a U.S. road or cross-country race. Pretty much all of us were Boomer jocks. Thanks to their Peter Pan DNA Boomers rejected … Continue reading

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Volkswagen’s Untapped Reserves Of Boomer Goodwill

Volkswagen recovering from diesel downer U.S. auto sales figures are in for the first four months of 2016, and they are encouraging for Volkswagen. Not great but, under the circumstances, encouraging. In fact, the results are better than many predicted when the diesel/EPA cheating … Continue reading

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Risky Shades Of Gray: Millennials Are Aging — And Madison Avenue Is Noticing

Escaping grayscale: colorful Boomer lives Boomers knew exactly what Paul Simon meant when he sang “Kodachrome, they give us those nice bright colors … everything looks worse in black and white.” Kodachrome hit #2 on Billboard’s Hot 100 in June, 1973, … Continue reading

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Advertising To Boomers: Shakespearean Thinking Doth Flourish On Madison Avenue

William Shakespeare: gone but not forgotten –  unlike the Boomers Last Saturday, April 23rd, was the 400th anniversary of the death of William Shakespeare. Hey, hold the “so what?” eye-rolls; brainiacs from TIME to Google Doodle honored the event, gilding their culture-cred with well-known quotes … Continue reading

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Gen Xers In Marketing Struggling To Avoid The Boomers’ Fate

The prospect of a hanging It’s often been said nothing focuses the mind like the prospect of a hanging – our favorite humorist, Mark Twain, added the key words especially your own. The great thing about Twain is the old … Continue reading

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Marketing Lessons From Las Vegas: Hit The Jackpot With Boomers

Da best kinda advertising: woid of mout’ In 2015, some 42 million people visited Las Vegas; over 15 million were aged fifty-plus. The city’s popularity as a destination has soared since 1970 when those Boomers first came to play; the visitor count was 6.8 million … Continue reading

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